Yonghe's Visual Rebirth: A Technological Twist on Tradition

Jan Creation Boutique Co.Ltd Unveils Innovative Brand Identity

The inception of Yonghe's logo is deeply rooted in the brand's name and philosophy. The Chinese character "He," symbolizing upward growth, serves as the muse for the brand's visual representation. This design choice is not merely aesthetic; it embodies the brand's commitment to aiding customers in their journey of hair growth, akin to nurturing seedlings. The brand's aspirations to fuse medicine and aesthetics in a future medical lab are subtly woven into the design through the use of blue—a hue emblematic of technology and medical prowess.

Yonghe's reimagined visual identity shatters preconceived notions, offering a youthful and cohesive brand style that leaves a lasting impression. The logo, inspired by the character "He," is reinterpreted with a technological flair through font design and color selection. This approach results in a logo that not only stands out but also encapsulates the brand's ethos and forward-looking vision.

The creation of the brand's super symbol is a masterful execution of design principles, utilizing three blue arrows to form the character "He." The gradient effect instills a sense of continuous innovation and breakthroughs. This dynamic visual identity adapts seamlessly across various platforms, encapsulating Yonghe's essence of growth, technology, and a future-oriented mindset.

Yonghe's choice of a vibrant shade of blue, known as medical blue, is a deliberate nod to the brand's medical heritage. This intense hue enhances the user's visual experience and aligns with Yonghe's mission to return to the core of medical care. The updated color palette not only differentiates Yonghe from competitors but also reaffirms the brand's dedication to its founding principles.

The new visual identity leverages the character "He" to forge a unique brand memory. With thoughtful symbol transformations and color choices, Yonghe crafts a visual hammer that solidifies the brand's image in the customer's mind. The design's versatility allows for a diverse, cross-field, and personalized brand extension, refreshing the visual experience and fostering a stronger connection between the brand and its users.

Yonghe's visual transformation, culminating in a Bronze A' Design Award, is a testament to the brand's evolution and its unwavering pursuit of excellence in the hair medical field. The redefined brand symbol and image, infused with the essence of medicine and aesthetics, not only rejuvenate Yonghe's style but also cement its industry leadership through a compelling visual system.